Tamara Snyder leads Edelman’s Chicago Employee Experience team. With 17 years experience in communications, culture, leadership development and change, Tamara helps accelerate transformation with experiences designed to shift employee mindsets and behaviors. She has a a passion for helping leaders be the best versions of themselves and is an executive coach trained via UC Berkeley’s Executive Coaching Institute.
Tamara’s experience focuses on workforce engagement during post-merger integration; culture change; employer branding and digital talent attraction. Tamara also architects communications infrastructure, developing channels and content to reach employees in new and unexpected ways, encouraging cross-functional interaction and problem-solving, activating employees as brand advocates, building managerial communication competency and strengthening trust in leadership. She has led employee communications for several highly complex mergers, including Pfizer-Wyeth and Kraft Foods-Cadbury.
Tamara’s work spans a variety of industries, including retail, pharmaceuticals, healthcare, technology, consumer packaged goods, manufacturing and financial services. She has worked with Fortune 500 companies such as United Airlines, PayPal, PepsiCo, Walmart, Starbucks, AstraZeneca, HP and GE. Tamara and her team’s work has earned top-tier industry recognition, including Gold and Silver SABRE Awards, IABC Gold Quill “Best of the Best” Awards, PRWeek finalist for employee campaign of the year and Nielsen Norman Group’s Intranet Design Annual.
Tamara joined Edelman in 2006 from Whirlpool Corporation, where she managed the company’s global intranet, developed internal publications and led numerous employee engagement programs. Prior to that, she was a reporter at the Herald-Palladium in St. Joseph, Mich. She graduated summa cum laude on full academic scholarship from Western Michigan University with a B.A. in public relations and a minor in Spanish.